Industry
Arts, Culture & Non-Profit
Service
Project Management & Team Coordination, Event Branding & Visual Identity, Content Creation Strategy, Community Management, & Social Media Marketing
Completetion Timeline
4 Sprints (8 weeks)
Tools Used
Design & Branding: Adobe Illustrator, Adobe Photoshop, Canva Project Governance & PM: Blue Surf (Proprietary In-House Project Management Tool by Blue People) Content Creation & Social Media: LinkedIn Page Manager, Meta Business Suite (Instagram), Linktree Event Platforms: Eventbrite AI/ML: OpenAI API (Content Optimization & Messaging Assistance)
ALMAAHH (Advocates of a Latino Museum of Cultural and Visual Arts & Archive Complex in Houston) is building a landmark 25-acre cultural district in Houston's East End. Following an official city proclamation designating September 15th as "ALMAAHH Day," the organization had a prime opportunity to kick off Hispanic Heritage Month, elevate donor engagement, and expand community reach. However, executing an event of this scale presented significant operational complexity: visual branding was fragmented, messaging required standardization, and execution depended on orchestrating multiple external partners and internal stakeholders under a tight, unyielding deadline.
Blue People deployed a dedicated Project Management & Creative Pod to establish a unified visual identity and serve as the central operational engine for the event. Delivered across a 4-sprint timeframe (August 3 to September 24, 2026), Blue People's primary role centered on high-level project management and multi-team coordination across three distinct organizations:
SOSAMAS: Led PR initiatives, media outreach, and event copywriting.
Goodspero: Executed full on-site event media coverage (photography/videography).
ALMAAHH Core Team: Direct client leadership and executive alignment.
Utilizing Blue Surf, Blue People's proprietary in-house project management platform, the pod managed end-to-end logistics, authored the official ALMAAHH Day 2026 Branding Kit, and directed cross-channel social media deployment and community interactions.
Multi-Team Orchestration & Logistics: Central governance unifying three distinct teams (SOSAMAS for PR/copywriting, Goodspero for on-site media, and ALMAAHH) across logistics, communications, and execution.
Bespoke Event Branding System: Complete visual identity created in Adobe Illustrator, Photoshop, and Canva, featuring official logo lockups, a heritage-inspired color palette, typography standards, and cultural illustrations.
Event Merchandising & Physical Collateral: Custom assets including tote bags, branded t-shirts, vinyl stickers, multi-tiered badges (Visitor, Staff, Media), venue signage, and stage backdrops.
Multi-Channel Social Campaigns: Structured content rollout across LinkedIn and Instagram spotlighting host committee members, panelists, performers, and keynote speakers.
Proprietary Workflow Management: Powered by Blue Surf, facilitating real-time task tracking, sprint planning, and cross-team alignment.
Seamless Cross-Agency Alignment: Successfully coordinated three independent teams (SOSAMAS, Goodspero, and ALMAAHH), ensuring unified logistics and clear execution from planning to post-event coverage.
Complete Brand Homologation: Achieved total visual consistency across digital assets, social channels, printed merchandise, and physical venue signage.
Executive Relief: Centralized project management and logistics removed administrative complexity from ALMAAHH’s leadership team.
High Event Visibility: Maximize audience reach and social media traction across LinkedIn and Instagram throughout the ALMAAHH Day celebration and Hispanic Heritage Month.
The 4-sprint project management and branding campaign for ALMAAHH Day 2026 demonstrated the impact of centralized governance paired with strong creative direction. By establishing a vibrant brand identity and using Blue Surf to seamlessly align three distinct teams—SOSAMAS, Goodspero, and ALMAAHH—between August 3rd and September 24th, Blue People ensured a flawless execution that energized the community and set a firm foundation for the future of Latino arts and culture in Houston.
