/http/

Client Challenge / Project Overview

As a growing leader in national tech policy, /http/ sought a digital presence that fully reflected its mission, visibility, and expanding partnerships. The team identified an opportunity to evolve the organization's branding and website to better align with its forward-looking goals and the agility required for ongoing communications.

The client focused on addressing two primary opportunities:

• Credibility & Platform: They aimed to build a unified and modern digital platform capable of rapidly publishing policy communications, promoting national convenings, and serving as an accessible repository for toolkits and resources.

• Operational Velocity: To support high-volume, time-sensitive communications, /http/ looked to expand their operational capacity to navigate fast-moving policy cycles and tight deadlines effectively.

/http/ engaged Blue People to provide a comprehensive marketing operations backbone: executing a brand evolution, building a flexible new website, and delivering an ongoing content engine to ensure seamless execution across every touchpoint.

Solution Implemented

Blue People partnered with /http/ to establish and maintain a high-velocity marketing ecosystem, functioning as an extension of their team for design, development, and content.

Brand Evolution & Visual Identity: We collaborated on a complete refresh, advancing the organization’s visual identity to be modern and policy-aligned. The new direction reflects both its national advocacy role and the vibrancy of the Hispanic communities it serves.

Website Design & Development: We built a new, responsive website from scratch using Squarespace. The process prioritized a logical information architecture to facilitate the easy publication of diverse content types without technical bottlenecks.

Content & Asset Production: We serve as the full-service production arm for communications. This includes writing and designing policy blogs, managing national newsletter distribution, and producing rapid-response visual assets for high-visibility events like summits and roundtables.

Key Features

• Custom Squarespace Infrastructure: A robust CMS setup optimized for mobile performance and rapid content deployment by non-technical staff.

• Managed Content Pipeline: A continuous workflow for producing policy-aligned messaging across email, social media, and web channels.

• Reusable Campaign Frameworks: Templated asset systems (social cards, slide decks, one-pagers) that ensure brand consistency while speeding up production.

  
  

Key Results and Benefits

• Stronger Partner Credibility: The unified visual identity and professional platform effectively reinforce /http/’s standing as a national leader in tech policy.

• Increased Agility: The outsourced production model allows the organization to respond to breaking policy news and launch campaigns significantly faster.

• Improved Resource Accessibility: Policymakers and partners can now effortlessly navigate the site to find essential toolkits, event details, and research.

• Expanded Reach: Consistent, high-quality visual content has driven higher engagement and broader visibility across social media and newsletter channels.

  
  

Conclusion

The /http/ project reflects a long-term, collaborative partnership focused on strengthening the organization’s digital presence and communications. Through consistent creative and operational support—from brand strategy and web development to ongoing content execution—Blue People has helped /http/ clearly convey its mission, highlight Hispanic leadership in tech policy, and engage its audiences with greater clarity and consistency. This partnership ensures /http/’s work is communicated effectively and positioned with the visibility and professionalism it deserves within its sector.