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sales-surf

Sales Surf
Sales Surf
Sales Surf

Sales Surf is a high-performance, custom-built CRM designed to power the entire sales lifecycle. Built on the same robust technology as "Blue Surf," it transforms raw lead data into actionable business intelligence through a centralized digital ecosystem.

Sales Surf is a high-performance, custom-built CRM designed to power the entire sales lifecycle. Built on the same robust technology as "Blue Surf," it transforms raw lead data into actionable business intelligence through a centralized digital ecosystem.

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Industry

Software / Client Management

Service

Product Development, UI/UX Design, Cloud-Based Software Solutions, Analytics & Reporting.

Completetion Timeline

2.5 Years

Tools Used

Scrum & Kanban, Third-party integrations, CI/CD pipeline.

Client Challenge & Project Overview

Client Challenge & Project Overview

Client Challenge & Project Overview

Conversion Visibility: New metrics revealed clear conversion patterns.

  • Precise CAC Calculation: Tracking closing times and effort provided critical data for accurately calculating the Customer Acquisition Cost (CAC).

  • Enhanced Mobility: Digitization removed physical barriers, enabling the commercial team to consult and update data in real-time from any device.

Solution Implemented

Solution Implemented

Solution Implemented

We deployed a dedicated Development Pod to design and develop a custom CRM tailored to digitize the entire client portfolio. The solution focused on creating an ecosystem accessible from any device, allowing for ubiquitous data management and the automation of previously manual workflows.

Key Features

Key Features

Key Features

Digital Portfolio Management: Full centralization of client information with remote access from any location or device.

  • Lead Capture & Tracking: A specialized system for recording and monitoring the entire lead lifecycle.

  • Advanced Analytics Module: Implementation of performance metrics to evaluate the health of the sales funnel.

  • Closing Metrics Dashboard: A dedicated tool to measure the time elapsed from initial contact to the final close.

Key Results and Benefits

Key Results and Benefits

Key Results and Benefits

Conversion Visibility: New metrics revealed clear conversion patterns.

  • Precise CAC Calculation: Tracking closing times and effort provided critical data for accurately calculating the Customer Acquisition Cost (CAC).

  • Enhanced Mobility: Digitization removed physical barriers, enabling the commercial team to consult and update data in real-time from any device.

Conclusion

Conclusion

Conclusion

Blue People deployed a dedicated Development Pod to engineer a full-fledged e-commerce platform based on React and Node.JS, fully hosted on AWS. This custom web portal digitizes the entire sales journey, moving Medición Total away from manual interactions and into a scalable, automated digital environment. By focusing on backend optimization and user-centricity, the solution provides a seamless bridge between complex industrial inventory and a simplified purchasing experience for customers across the country.

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Development Pods

Sales Surf

Sales Surf is a high-performance, custom-built CRM designed to power the entire sales lifecycle. Built on the same robust technology as "Blue Surf," it transforms raw lead data into actionable business intelligence through a centralized digital ecosystem.

View Project

View Projects

Development Pods

Sales Surf

Sales Surf is a high-performance, custom-built CRM designed to power the entire sales lifecycle. Built on the same robust technology as "Blue Surf," it transforms raw lead data into actionable business intelligence through a centralized digital ecosystem.

View Project

View Projects

Development Pods

Medición Total

Medición Total is a company specializing in measurement and telemetry products, focusing on providing high-quality equipment to various industries. They are transitioning from traditional sales methods to an e-commerce platform.

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Development Pods

Medición Total

Medición Total is a company specializing in measurement and telemetry products, focusing on providing high-quality equipment to various industries. They are transitioning from traditional sales methods to an e-commerce platform.

View Project

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Development Pods

MásRefund

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Development Pods

MásRefund

Blue People partnered with MásRefund to architect a cohesive digital ecosystem that bridges marketing foundations with robust product engineering. The collaboration focused on translating the brand’s mission into a clear, trustworthy digital platform while simultaneously advancing the core product—transitioning from a manual workflow to a semi-automated, IRS-integrated self-service solution designed to serve Hispanic and non-native audiences in the United States.

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WSP

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Marketing

WSP

Blue People partnered with WSP to further professionalize their digital communication strategy and support their international expansion. The engagement began with evolving their social media presence into a strategic, brand-aligned LinkedIn engine and expanded into a full-scale web development project to establish WSP’s digital footprint in the North American market.

View Project