Industry
Nonprofit / Startup Ecosystem
Service
Marketing Delivery
Completetion Timeline
4 Months
Tools Used
Wix, Meta Business Suite, Social Media Strategy, Content Calendar Systems, Email Marketing, Event Promotion Tools, Graphic Design Tools (Canva, Adobe), Analytics Platforms.
A stronger digital presence, better engagement, and a powerful platform for one of Greater Houston’s most impactful innovation events.
Blue People provided a comprehensive solution to strengthen Houston Exponential's digital presence and support their flagship HTR2025 event. The project involved creating a new website from scratch and providing strategic event management services.
Website Development: A new website was built on the Wix platform, designed to be a powerful and informative hub for the organization. The site was crafted to clearly communicate HX's mission and serve as a central point for information on their events and initiatives.
Strategic Event Management: Blue People managed the promotion of the HTR2025 event. This included creating strategic content, developing branded visual assets, and managing daily social media activity to build excitement and engagement. We also optimized Meta ad performance to ensure the event reached its target audience effectively.
Content and Brand Strategy: The solution also focused on building a consistent and strong brand voice across all digital channels, ensuring that Houston Exponential's message was clear and impactful.
Redesign of HoustonExponential.org on Wix, Strategic content development for HTR2025, Daily social media management + Meta ad performance optimization, Creation of branded visual assets for event promotion.
A stronger digital presence, better engagement, and a powerful platform for one of Greater Houston’s most impactful innovation events.
