Houston Exponential

Client Challenge & Project Overview

Blue People was brought in to support HX during a pivotal moment: the lead-up to HTR2025, their flagship innovation event.

Solution Implemented

Blue People provided a comprehensive solution to strengthen Houston Exponential's digital presence and support their flagship HTR2025 event. The project involved creating a new website from scratch and providing strategic event management services.

• Website Development: A new website was built on the Wix platform, designed to be a powerful and informative hub for the organization. The site was crafted to clearly communicate HX's mission and serve as a central point for information on their events and initiatives.

• Strategic Event Management: Blue People managed the promotion of the HTR2025 event. This included creating strategic content, developing branded visual assets, and managing daily social media activity to build excitement and engagement. We also optimized Meta ad performance to ensure the event reached its target audience effectively.

• Content and Brand Strategy: The solution also focused on building a consistent and strong brand voice across all digital channels, ensuring that Houston Exponential's message was clear and impactful.

Key Features

Redesign of HoustonExponential.org on Wix, Strategic content development for HTR2025, Daily social media management + Meta ad performance optimization, Creation of branded visual assets for event promotion.

Key Results and Benefits

A stronger digital presence, better engagement, and a powerful platform for one of Greater Houston’s most impactful innovation events.

Conclusion

With HTR2025 as the centerpiece, our work with Houston Exponential became a full-circle moment where technology, storytelling, and community came together. The result? A stronger digital presence, better engagement, and a powerful platform for one of Greater Houston’s most impactful innovation events.