Houston Exponential
Houston Exponential (HX) is a nonprofit organization dedicated to positioning Greater Houston as a top global innovation hub.
Industry
Nonprofit / Startup Ecosystem
Service
Marketing Delivery
Tools Used
Wix, Meta Business Suite, Social Media Strategy, Content Calendar Systems, Email Marketing, Event Promotion Tools, Graphic Design Tools (Canva, Adobe), Analytics Platforms.
Completion Timeline
4 Months
Client Challenge & Project Overview
Blue People was brought in to support HX during a pivotal moment: the lead-up to HTR2025, their flagship innovation event.
Solution Implemented
Key Features
Redesign of HoustonExponential.org on Wix, Strategic content development for HTR2025, Daily social media management + Meta ad performance optimization, Creation of branded visual assets for event promotion.
Key Results and Benefits
A stronger digital presence, better engagement, and a powerful platform for one of Greater Houston’s most impactful innovation events.
Conclusion
With HTR2025 as the centerpiece, our work with Houston Exponential became a full-circle moment where technology, storytelling, and community came together. The result? A stronger digital presence, better engagement, and a powerful platform for one of Greater Houston’s most impactful innovation events.
