Tech & Tequila Talk brought Austin’s startup community together for a conversation on building traction, staying lean, and finding smarter ways to grow.

Featuring William Crable, Co-Founder & COO of Happyhopper, the session explored the challenges early-stage companies face when scaling and the importance of creating sustainable growth strategies beyond traditional marketing spend.

From customer acquisition approaches to operational efficiency, the conversation highlighted how founders can make strategic decisions that help turn early momentum into long-term progress.