Marketing a Software Product from Development to Launch featured Dylan Mazzei, CEO of Growth360Partners, in a Tech & Tequila conversation about building a strong digital presence around a software product.

The session explored how marketing should support a software application throughout its development and beyond, with a focus on understanding how a company’s digital presence shapes the experience of both the business and its customers.

Key topics covered:

• Marketing considerations before, during, and after software development.

• Building a digital presence that supports business goals.

• Understanding how customers experience a brand online.

• Connecting product development with marketing and business development.

About Dylan Mazzei
Dylan Mazzei is the CEO of Growth360Partners, with experience in digital marketing, business development, and client relations. He has spent years helping businesses strengthen their digital presence and grow their customer relationships.