AI & Tech
Jan 13, 2026
Upcoming event
Houston
How AI-Based Audience Intelligence Gives Full Insight Into Soccer Fans
Blue People brings you: Tech & Tequila Talk 🍹 Soccer is no longer just a sport, it’s a digital movement. By the time the first whistle blows in 2026, the winners will have already been decided by who understood the audience first. At Blue People, we’re not just spectators; we’re builders. That’s why we’re bringing together T.E.A.M. Houston, Maximum Ventures, and RASCASSE to bridge the gap between AI-powered intelligence and Houston’s biggest opportunity. Forget "generic demographics." We’re looking at the behavioral DNA of the global soccer fan. Whether it’s the "Ronaldo Effect" or the hyper-local habits of our own Dynamo supporters, we’re using AI to map the digital signals that tell us where fans actually spend their time and money. Join us for a high-energy evening at The Ion. No heavy technical deep dives, just strategic insights, networking that moves the needle, and curated tequila. The "Intelligence Briefing": Beyond the Guesswork: How to build fan personas based on real digital signals, not assumptions. The Digital Roadmap: See exactly where fans live online, from TikTok to Reddit, and how to reach them. The 2026 Playbook: Identify the "hotspots" for sponsorship, location planning, and brand growth before the influx hits. We’re even aiming to provide sample intelligence reports for those in the room. Come see how AI is turning the world’s game into Houston’s biggest business advantage. The tequila is on us. Tuesday, January 13th, 2025 | 5:00 – 7:00 PM CST | The Ion, Houston. Questions or more info here -https://www.linkedin.com/company/tech-tequila-talk/ Hosted by Blue People #TechAndTequila #Houston2026 #AI #AudienceIntelligence #BluePeople #TechEcosystem




