AI & Audience Intelligence: The Future of Soccer in Houston brought together Blue People, T.E.A.M. Houston, Maximum Ventures, and RASCASSE for a Tech & Tequila conversation about understanding soccer audiences through data and AI. The session explored how behavioral data can provide a more nuanced view of fan audiences, moving beyond traditional demographics to understand where fans engage, what influences their behavior, and where opportunities for brands and organizations may emerge. Key topics covered: Building fan personas using behavioral and digital signals. Understanding where soccer audiences engage online. Using AI and audience intelligence to identify opportunities for sponsorship and brand growth. Applying data-driven insights to Houston’s growing soccer ecosystem.