Winning in the AI-First Web featured Robert “Bob” Michaels, Founder of Trinzik and a 30-year veteran of enterprise web innovation, in a Tech & Tequila conversation about how businesses can stay visible and competitive as AI agents increasingly shape how people discover information online. The session explored the emerging role of AI agents as new gateways to the web and what businesses can do to build visibility and competitive advantage in an AI-first environment. Key topics covered: How AI agents are changing the way users discover businesses and information. What it means to become a preferred source for AI-driven discovery. How early movers can build a stronger competitive position as the web evolves. Practical steps businesses can take to prepare for an AI-first digital landscape. About Robert “Bob” Michaels Bob Michaels is the Founder of Trinzik and a 30-year veteran of enterprise web innovation. His work has included streaming media, web software, and enterprise solutions across higher education, government, and the private sector.