This session featured Isabel Almaguer, exploring how user experience journeys can inform smarter, more human-centered digital solutions.

The conversation focused on understanding user needs, identifying pain points, and designing intentional experiences that create meaningful impact.

Key topics covered:

• User experience journeys.

• Mapping user pain points.

• Designing seamless digital touchpoints.

• Human-centered digital solutions.

• The role of empathy in UX and digital transformation.