This session brought together Owen D. Goode and John D. Cook to explore the intersection of generative AI, marketing, and data privacy.

The conversation focused on how organizations can adapt to AI-driven changes while balancing innovation, privacy, and responsible use of data.

Key topics covered:

• How GenAI is reshaping marketing strategies.

• The evolving landscape of data privacy and compliance.

• Balancing creativity with responsible technology use.

• Practical considerations for navigating AI-driven change.