This session featured Rafael Pimentel Pinto, a technology and digital transformation leader, exploring how AI, IoT, and cloud computing can modernize the way traditional advertising is monitored and audited during live broadcasts.

The conversation focused on bringing greater accuracy, speed, and real-time visibility to broadcast advertising through emerging technologies.

Key topics covered:

• The continued role of traditional advertising and live broadcasts.

• Using machine learning to improve ad monitoring and auditing.

• How IoT and cloud computing enable real-time reporting.

• The business impact of more accurate and efficient broadcast audits.